Firefighting brothers turn sandwich concept into new Burlington take-out spot

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Published November 23, 2023 at 12:12 pm

Anthony Urciuoli/hamilton.insauga.com photo

The name gives it away.

Firehouse Subs was conceived by a couple of firefighting brothers who believed their recipe for creating the perfect sandwich would catch on. They were right.

Since its humble beginnings, Firehouse has now grown to a chain of 1,250 franchise stores across North America with almost 60 in Canada. The newest can be found at 1220 Brant St. in Burlington.

Brothers Chris Sorensen and Robin Sorensen were second-generation firefighters in Florida when the entrepreneurial spirit caught them.

They really enjoyed eating their own subs but soon found that friends and relatives liked them, too.

Then they opened their first store in Jacksonville.

“People come back when they’re treated well and fed well,” the brothers have said. “It turns out people absolutely love what we love — the best meats, cheeses and toppings that can be found.”

Some of the specialties at Firehouse are their versions of honey ham, smoked turkey breast and Monterey Jack cheese which they say are steamed to release the flavours. It’s all served on a secret-recipe bun and loaded down with toppings that make the sandwiches — as firefighters say –“fully involved” with flavour.

As well, in keeping with tradition, the store carries with it a firefighting theme with photos and other items to remind customers how it all began.

This is the second Firehouse Subs to open in Burlington. The first is located at 2301 Appleby Line.

 

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